About
Senior advisory, without the distance
DataMentor AB is a Swedish consultancy working with leadership teams on data and AI-driven transformation - close to the work, accountable for the outcome.
Olof Granberg
Founder, DataMentor AB
“I've sat on both sides of the table - as the person deciding on AI investments, and as the person who then has to build and run them.”
Olof Granberg is the founder of DataMentor AB. He has more than 20 years of experience in data, analytics and AI - as a strategist, as a leader, and as the person who actually builds the solutions. He has built and led data organisations from scratch, established several modern cloud-based data platforms, and driven large-scale data-driven transformations - including as Director of Data & Advanced Analytics Tech at ICA Gruppen (2018-2023), where he built the company's central data and analytics organisation from the ground up, and earlier in architecture and leadership roles at Telia.
Since founding DataMentor, Olof has run several major interim assignments as a consultant - including as AI Lead responsible for AI strategy and governance frameworks, and as Product Owner for Data & Analytics, where he scaled a team from 6 to 18 people. That combination - strategic leadership and hands-on technical ability - is what sets DataMentor apart from a traditional management consultancy: the advice is grounded in having actually built and run things in production, not just presented slides.
Olof has been nominated twice for the Nordic Top 100 in Data & AI Readiness and is a sought-after keynote speaker on data and analytics.
Alongside the consultancy, Olof builds his own products: he is a co-founder of Turnpenny AI (a US Delaware C-Corp, together with two American co-founders) and is behind Stug-ro.se. It's the same "we build too" philosophy that runs through DataMentor's advisory work - proof rather than claim.
Why we exist
Two movements have aligned. The technical landscape of data platforms and data management tools has matured, so the limit of what can be achieved with data has moved into the organisation's own maturity. At the same time generative AI has taken the market by storm, and we are only at the beginning of value creation with it.
That combination creates more possibility than ever for companies that want to be automated and datadriven - and more ways to spend money without getting there. Our work is to make sure the journey is deliberate: know where you are, decide where you are going, and make the next step the one that matters.
We work as a senior counterpart to executives and as a hands-on partner to the teams doing the delivery, from readiness assessment and roadmap through architecture, governance and ways of working.
How we work
Value before technology
A platform is not a result. We start from the decisions and processes that should change, then work backwards to the data and technology needed.
Honest about maturity
Ambition has to match the organisation you actually have. We would rather tell you the uncomfortable version early than deliver a strategy nobody can execute.
Transformation is people
Culture, data literacy and ways of working decide whether anything sticks. That work is part of the engagement, not an afterthought.
We build too
We run our own products. That keeps our advice grounded in what it actually takes to ship and operate something.